Purses without professional cleaning service and repair hardware accessories only lasted three months
Purses no professional cleaning and maintenance services, after-sales service only includes hardware accessories, repairs will take at least three months …… Yesterday, the reporter found in the survey, which highlights the quality of life of luxury, it is difficult to enjoy the match with their high prices “distinguished” service.
Luxury limited warranty
Ms. Kuang Dior last year bought a drum shape of the package, the purchase price of nearly 6,000 yuan, due particularly fond of, frequently used, including the bottom corners peeling occurs due to friction, Dior boutique can not be repaired, desperation, had yourself looking for a luxury package to do maintenance shop.
Ms. Kuang package on the situation, the reporter called Dior Shin Kong stores, the staff response, in addition to the handle, hardware accessories, other such as fade and no way to repair scratches, etc., it is recommended to use package, about a week to take a break, and other The replacement of use. “General maintenance time to be long?” “Repair center in Shenzhen, generally need three months or so, but also points the situation, the need to store the package until the company identified, will be given a time and price.”
Ms. Cao beginning of the year to buy a Burberry plaid bucket bag, back pack was found a few days ago jeans dyed colors, phoned the store asking the staff to answer the store without cleaning and maintenance services, it is recommended to better leather care centers for processing. Reporter Cui Wei came Burberry store salesperson also confirmed this claim, saying the current Burberry not yet carried out cleaning and maintenance services.
Reporters on the package of cleaning and maintenance issues they were calling LV, Hermes, GUCCI [microblogging], CHANEL, PRADA, COACH, Dior and other international luxury brands, only Hermes can provide a cleaning and maintenance services, and the remaining staff have indicated that the brand is not cleaning and maintenance .
In other countries, these luxury package is also no cleaning and maintenance services? Some foreign reporters in the forums, such as purseforum, but also see consumers that buy CHANEL, PRADA and other brands of bag without this service. Reporters tried to dial a telephone, France PCD understand the situation, according to the official website of the phone, turn on after the prompt is empty; dial telephone LV store in San Francisco, switched on only voice prompts, no human services; give customers PRADA mail service, as of this writing, the other party has not been back.
Luxury care price doubled
Reporter to clean leather on the grounds of the West Third Ring Road of a cleaning fee Hanhuang store asking the boss pointing GUCCI bag hanging on the shop told reporters, “like this bag a 300 yuan.” “That’s the general brand purses it? “” Normal package once $ 150, luxury brand bag is too expensive in the cleaning process, we have to be especially careful, broke my can not afford to lose. “the boss replied with a smile.
Purses without professional cleaning service and repair hardware accessories only lasted three months
“Known for its luxury flagship store on the Champs-Elysees, is the brand’s largest flagship store in the whole of France, every day from around the world tourists line up at the door, especially the majority of Asian tourists. Per person passport only buy two packages so a luxury shop how could my private use it? originally based on an ordinary consumer mentality came to the luxury of the Kingdom of pilgrimage, but it suddenly become courteous and polite, used to welcome the Queen’s ceremonial welcome me. ” This is a Chinese tennis player Li Na’s autobiography “playing alone” in the fragment, as described by the brand’s flagship store after she won the French Open in Paris to help a friend buy a package, courtesy of VIP private use. However, the Chinese people not only get a luxury brand “courtesy” Li Na, a. The data show that since 2010, the average annual growth rate of China’s luxury goods market has reached 18%. With the Chinese luxury consumption of energy release, the major luxury brands on the Chinese market favor plus stores have to expand and improve the shopping experience of consumers. 2010, Ermenegildo Zegna, Louis Vuitton opened in Shanghai and Hangzhou, the flagship store, Burberry (Burberry) 2011 opened its largest store in China in Beijing, October 2012 Earl flagship store in Asia also opened . McKinsey survey report is expected in 2015, Chinese consumers will win more than 20% share of the global luxury market, and replaced Japan to become the world’s largest luxury goods market. “I do not agree with the word ‘luxury’ to define high-grade goods, because the interpretation of the Chinese, ‘luxury’ certain derogatory.” CEIBS Professor Jiang Jiongwen In an interview with an interview with Fortune “(Chinese version) , said. According to the interpretation of the dictionary, “luxury” means the profligate waste of money, over the pursuit of enjoyment, while the “luxury” of non-essential items or facilities. Luxury shone in the current context, there is a certain questioning and critical voice of the legitimacy of the luxury consumption has gained full recognition. Jiang Jiongwen think, “top brand” instead of “luxury” would be more appropriate. General survey among luxury defined types of goods, including fashion apparel, leather goods / handbags, watches and fine jewelry. 2011 Chinese luxury brands survey of Fortune “(Chinese version), an increase of high-end cosmetics and consumer electronics products in this year’s survey, the increase in the liquor. Consumer electronics products and alcoholic respond to the proportion of the total respondents, respectively, 45.9% and 15.5%, has become a luxury category can not be ignored. “2012 Chinese luxury brand survey results show that respondents purchased three categories of products as watches, cosmetics and consumer electronics products. Whether it is called a “top brand”, “high-end brand” or “international big, regardless of the consumer luxury product categories covered and out of the primary characteristic of luxury goods is no doubt – expensive . Consumer demand for expensive goods, on the one hand from their own enjoyment, on the other hand as a gift. In the 2012 Chinese luxury brands survey, 64.9% of the purchase of consumer goods demand is mainly for personal use, 26.2% for gifts to relatives, 8.6% for commercial gifts. Professor Jiang Jiongwen highlight the status and taste with the growth of the people’s wealth, demand also increased simultaneously, while China requires reciprocity between a human society, relatives, friends, business partners, both part of the demand for supporting China’s huge consumer market . There is a certain rigidity seems Jiangjiong Wen, gifts expenditure needs, will not be greatly affected because of the ups and downs of the economic environment, even “bad economic environment, more need for greater cooperation and business partners, business gift may increase. ” For consumers, the luxury consumption as a share of household income, how much, to some extent, reflect the attitude of their social class and luxury. The survey, the purchase of luxury goods and services expenditures accounted for 90.2% of the proportion of total household income in the 0 to 10% and 11% to 20% of the respondents, while the two groups from 21 to 30% and more than 30% Do accounted for 8.4% and 1.4%, respectively. McKinsey luxury consumers are divided into four categories: the core luxury buyers (annual consumption of luxury goods 2 to 6 million, total household income of 12 to 20%), luxury consumption model for the 2011 survey (annual consumption of 15 million yuan, accounting for more than 10% of household income), fashion fanatics (10 to 20 million annual household income, luxury consumption accounts for more than 40% of revenue) and the middle-class achievers (annual consumption of 5,000 to 15,000 yuan, accounting for families income 9%). Among them, the core luxury buyers spending contributed more than 50% of the consumer goods market. Achievers of the middle class, accounting for 51% of the total number of consumers, and by 2015, the proportion of the group will rise to 61%. McKinsey’s conclusions and the results of the investigation of the “Fortune” (Chinese version) luxury can be seen: the middle class will become the the luxury new consumer kinetic energy sources. And this group’s consumption of luxury goods is more rational, luxury consumption is restricted due to limited income, budget, so they tend to study carefully, shop around, use of the e-commerce platform and the opportunity to travel overseas, buy cost-effective product prices . And they are hoping to luxury armed integration into the more advanced social circle, the purchase of luxury goods to make them feel successful. The proportion of respondents who choose spending flat in the luxury consumer expectations for the coming year: respondents accounted for 64.9% (2011:64.6%), an increase in expenditure for 19.6% (2011:27.1 percent), and reduce expenditure accounted for 15.5% of the respondents (2011:8.3%). Although the survey of Fortune “(Chinese version) is not the same group tracking survey, but compared to last year’s results, can still be observed in consumers of luxury goods consumption tightening of economic fluctuations on the expected impact of income can not be ignored. The challenges of the economic environment, consumers are perhaps slightly hesitant, but the top international brands in the pace of expansion in China has not stopped, but in acceleration. The market monitoring data show that the high-end watch industry advertising spend in 2011 amounted to 3.578 billion yuan, a year-on-year growth of 54%. Print media launch of the watch industry focus, newspapers and magazines much watch favor of advertisers, television and Internet advertising has become the new darling of the momentum of rapid growth. In the survey, 89% of respondents said that, and a couple of years ago, they have different levels of understanding of the luxury brands increase its understanding of the three main channels of luxury brands and services for the magazine (73.2 %, the total percentage of the response to the amount), the major domestic portals (52.7%), and the luxury brand’s official website (43.5%). And other industry peers, luxury has been lagging behind in digital marketing, but the future of social media, mobile media, and video will be important channel of marketing expansion. In addition, the role in the spread of celebrity endorsements and Television implanted should not be overlooked. Dress with fashion in movies and TV series protagonist, immediately can be disseminated through the network, together with the traditional channels, brands and single product can quickly enhance awareness. The flagship store and the store expansion is an important expansion means luxury brands. Since the end of 2008-2011, according to Bain & Company, Armani in China opened 70 stores, Dunhill opened 61 new stores, Coach opened 45 new stores, Cartier opened 26 new stores, Hermes open 12 stores. Professor Jiang Jiongwen analysts believe that the layout of top brand stores in China, its main intention is not to increase sales is to expand brand awareness and influence. In fact, the Chinese luxury consumption occurs mainly in overseas, as the survey results show that 63.6% of consumers buy luxury goods abroad (33.9% of the Hong Kong, Macao and Taiwan regions, overseas 29.7%). Driven consumers to buy luxury goods abroad, in addition to more favorable prices, the greater range of products, select More and retail staff sales and a better quality of service “were ranked two, three reasons. To compare these three aspects, domestic stores and outside stores, the lack of a competitive advantage, of course, for the new rich class of second and third tier cities, as well as a number of domestic and foreign luxury spread less sensitive consumers The expansion of the stores provide convenience to their purchase. In addition to the brand level marketing, top brands is digging in the culture and traditions of its own brand, the ability to enhance itself to consumers “storytelling” to narrow the psychological distance and Chinese consumers. Participation in the arts field, a number of high-end brands such as Chanel, Bulgari, by organizing art exhibitions, Chinese contemporary art, showing its long history and the insistence on the aesthetic value. Some other brands choose to sponsor sporting events to raise awareness of the brand, such as Piaget and Cartier polo sponsor, Rolex sponsorship of tennis, aimed at high-end sporting events, to enhance the brand image. From the point of view of product design, some consumer surveys show that plus Chinese consumers design favored Chinese elements. In the exclusive interview, Chief Executive Officer Earl China Murong Tao said: “The count does not specifically cater to which specific consumer groups away design watches.” The Patek Philippe global president Terry Stearns also holds the same view: “Chinese consumers to buy Swiss watches or value the culture and traditions of Switzerland.” the other side of the fact, is the prevalence of some high-end brands, “China wind”, dragon, phoenix, red, blue and white porcelain Chinese elements popular. While adhering to the brand value, how to fit the unique consumer psychology of the Chinese people for marketing, need very wisdom of moderation. For those new entrants into the international brand, the more daunting challenges in this regard, which insists on the cultural roots of the brand, is also regarded as a prudent route. Italian brand Brunello Cucinelli founder the Bu Neiluo · Guqilali, in the exclusive interview, said he hoped to consumers through the purchase of the brand of clothing, to learn more about Italian history, culture and customs. With the influx of international brands, China will soon become the world’s largest luxury goods consumer market, but this status was full of regret: on the one hand, a large luxury spending mainly happens outside; On the other hand, the local luxury brands and very few of the international big par. As a marketing professor, Jiang Jiongwen have repeatedly entrepreneurs, students asked whether they should enter the local luxury industry, he said: “I do not know it counted to pour cold water on the short to enter the industry must be cautious.” In his view, the first-line Most of the top brands have the accumulation of more than 100 years of history, and the major brands in Europe. Since the Renaissance, European history, the humanities and the arts has been the continued development and heritage, the top brand is rooted in this tradition. Although China has emerged a lot of excellent designers, people in management, marketing and other aspects of Chinese learning speed quickly, but the cultural heritage of the brand but he can not be accomplished overnight. However, by virtue of some local luxury brands on the return of cultural traditions and grasp of consumer psychology, or out of their own way. Tea, jade, wine and other traditional areas of strength, build the emergence of a series of high-end brands such as Trimeresurus, Colorful Yunnan, Swellfun etc.; Puyi, on the beach, the Siberian tiger, the brand has gained in the field of fashion, good market awareness. These follow the concept of “limited edition, custom, out of print” brand marketing, quality, scarcity and price combination, break through the road to explore the local brands. The luxury group in Europe and the United States, see the “localization demand of luxury brands, support the establishment of a sub-brand. Brands such as Hermes and designer hand in the creation of the “up and down”, and make full use of Chinese craftsmen and precious raw materials, aimed at achieving the traditional Chinese elements and the powerful of the top luxury brands of “marriage”. From the platform to the vertical, three-dimensional marketing campaign, China seems to be becoming a paradise for luxury brands to compete. The thriving of the luxury goods industry is full of peace and prosperity begins with only the risk of foam or brewing? Optimistic of the major brands on the Chinese market, mainly based on the positive outlook for China’s sustained economic development. Obvious logic: economic growth has led to the affluent increasing commercial prosperity, consumption of luxury goods will be a corresponding increase. CEIBS fourth top brands Forum, many analysts assert: China’s second-and third-tier cities will be important battleground for luxury brands. Since 2008, more than 70% of the range of top brand new stores in the second and third tier cities. Earl president Murong Tao admits: “luxury brand competition has been very intense, but fortunately, Earl early to enter the Chinese deep-rooted in the hearts of consumers.” In the second and third tier cities are staged new round of high-end brands, “landing on a beach, in a maturing consumer attitudes between brands need to compete not only time, as well as the marketing campaign, product quality and consumer experience. Covered in the marketing campaign and store behind the high cost, is sufficient to support the future rate of return, is still a big question mark hanging over the head of the operators. Luxury “democratization” concept is popular, a wonderful feeling of luxury consumers, the rising middle class can not resist. The definition of the middle class in China, there are many differences, but this does not prevent this class is increasingly subject to the attention of the top brands. Many brand managers believe that the new purchasing power will be mainly from the middle class. But the moment they are constrained by income, the consumption of luxury goods is limited. How to nurture these consumers? Solution is the introduction of some brand given the price slightly lower than the core commodity sub-brand or product line, the meet different consumption capacity crowd needs. However, this approach is not without risk, if not the quality of the product and the brand value of a consistent, the last possible penny wise and pound foolish, hurt the brand image and consumer stickiness. When a product the streets everywhere, it will no longer have to highlight the role of the identity of distinction and taste, expensive prices also lost support. If coupled with the proliferation of fake goods, will greatly reduce the willingness of people to buy the real thing. And some of the top brands, frequently appeared in public exposure of their wealth, the symbol of power means that too strong, and many luxury consumers has also been excluded from the selection. The real top brands are often not well-known by the public, provides private customized services. For the brand in terms of price and quantity between quality and profit, between the general public and a small minority, requires a high level of balancing. It can be foreseen, the affluent new future has crossed shone on the big stage, the luxury market will be more broken down, it also gives a certain niche brand living space. Veblen’s “leisure class’ which wrote:” People may be at the beginning, just frugal living objectionable, but the results because this shows that there is no more than the ability to spend money, thereby demonstrating the lack of achievement in the money. formed objectionable habits of low-value items that low-value items are essentially glorious is born worthless. “China is currently experiencing what Correspondingly, luxury establish worship busy after the expansion of the spread of the interface is the luxury of the big spenders, have the luxury to be seen as honorable and valuable, even a necessity. “Luxury” trend is being conducted from the field of fashion to the other areas of production, a lot of fast moving consumer goods also launched a high-end high-priced product line. This hustle and bustle of the lavish feast, some people are bewitched approach was consciousness of departure, but by virtue of the optimistic belief in economic prosperity, the carnival will continue.
In the Met, Gala, one coming from, I wonder if we did not notice wearing the vintage Schiaparelli and French actress Farida Khelfa, she has been finalized about the reopening of the old French fashion house Schiaparelli’s first spokesperson. Attention to fashion, it should remember the master of the reputed in the 1920s and 1930s, Ms. Coco Chanel work against the “bias cut” – Elsa Schiaparelli. The last century, the 1920s, she founded the namesake brand Schiaparelli and was the 1952 version of “Moulin Rouge” actress Zsa Zsa Gabor design play clothing, all the rage, leading the fashion trend.
Unfortunately, like many old-fashion house Schiaparelli and also unable to adapt to the trendiness of the Second World War, to decline, and closed in 1954, all business has been inactive for many years. Later in 2007, Tod’s Group, acquired, who had revived Roger Vivier’s Group boss Della Valle, also prepared for many years to revive the former glory of the old fashion house.
Della Valle recently accepted an interview with “WWD”, disclosed the plan in September this year to hire the design of new designer responsible for the brand’s accessories, clothing, perfume, cosmetics, these products will be in February next year, the new boutique store sales, new store The site is located in Paris, Place Vend? me on the 21st, that is, Elsa Schiaparelli first store was opened. Della Valle also stressed that more attention to revive the brand Schiaparelli brand of modernity, to join the design concepts in line with current fashion needs.
Four fashion weeks are generally a series organized by: New York for eight days, followed by five days of London, Milan, seven days, and finally Paris nine days. Twice a year. 2012 autumn and winter the four major fashion weeks in this order completely confuse this reporter, particularly department stores or multi-branded stores to buy hand is extremely headache: current published schedule, Milan Fashion Week, will overlap with the New York Fashion Week, while London Fashion Week from head to tail overlap completely.
For the fashion company, the more serious consequences of this conflict: Imagine if not to see their fashion show will be what? This cost them a lot of money, and brand every six months.ProductShowcase.
The whole incident stemmed from this summer: New York, without prior consultation, announced the postponement of the September 2012 Fashion Week schedule, hope to avoidMay DayWeekend holiday. London also will push their own agenda. Milan are very dissatisfied.ItalyFashion Association believes that simply have to change the schedule.
President of the Association mario boselli again on Friday made it clear that: Milan will not change in New York and London “suddenly” before the announcement early in the morning pre-arrange a good schedule. FashionMagazineEditor and buyers can only choose the decision to participate in what fashion week.
Milan has been published in the March 2010 Fashion Week schedule is from 19 to 25 September 2012, he said, “because it had not reached any agreement, which was no objection”.
He believes that the attitude of New York and London “arrogant and aggressive”, put forward the argument is unreasonable, is intended to unilaterally impose “. However, he expressed willingness to start negotiations on the arrangements after 2013.
New York has proposed four major fashion weeks in 2008 there was an agreement, the provisions of the New York Fashion Week from September second Thursday. This day this year than in previous years came to late.
Milan and Paris, New York, a move untenable: this agreement only requires that a three-year period, and there is no default can further extensions.
New YorkFashion DesignAssociation want to be able to solve this dilemma: “We have been discussions with the various cities and want to be able to work together to find a program to resolve the current conflict, as well as long-term agreement.
The Association believes that “If Milan, New York and London, organized fashion week, then weEveryoneEnd of the road, the urgent need to find a program to meet the interests of the four cities.
From an economic point of view, Milan Fashion WeekParis Fashion WeekMore important than New York and London Fashion Week. Many observers said that London is the big loser of the conflict, the professions most likely to abandon the Milan Fashion Week fashion show switch.
OnlyParis FashionWeeks of exposure in addition to the conflict. Her to maintain the previously announced schedule, the Milan Fashion Week, with the other three parties did not have any conflict of
With well-known artists has always beenLVBored with things. Recent news is that the next co-LV artists will be the “mother blame,” Yayoi Kusama. Partner with the design is the mother who in 2006 visited the studio of renowned designer Mark – Jacob, so it seems, LV, the world’s largest luxuryBrandOne of the Japanese market was very good.
Yayoi Kusama’s iconic image of the
Yayoi Kusama, and Jacob will be a series of LV collaboration products, including leather goods, haute couture,FashionAccessories, Shoes, watches andJewelry. The project is expected late next year for the first release in early July, when the show this cooperation will showcase specially designed device.
Already the beginning of 2012 has really Kusama’s big year. January 9 is the Kusama retrospective at the Pompidou Centre in Paris on the last day, then this exhibition will be February 9 to June 5 at London’s Tate Modern Art Museum. Then, on July 12 to September 30 in New York’s Whitney Museum of Art will continue this exhibition. It is worth mentioning that the Tate Modern and the Whitney exhibition is sponsored by the LV.
Mark – Jacob together Kusama recent cross-border cooperation and seek common LV
Brilliant wine red wig, jacket dot pattern which is the public face of the multi-media artist’s signature image, from her work can be seen, she tried to show is a kind of autobiographical, psychological depth, content of sexual orientation; grass between the writing style used there painting, soft sculpture, performance art and installation art. The most famous is her wave stipple, genital index, nude performance art pieces, and including the 1989 “together suicide Double Suicide at Skuragazuka”, including several novels. Gagosian Gallery since 2007 have had nine of its exhibitions.
Despite all the success always go hand in hand, such as her one “infinite network” series is one of 1959′s “Sketch 2″ in 2008, Christie’s sold $ 5.1 million, which created a living female artists the highest price, Yayoi Kusama has long had to fight constantly with mental illness. In 1977, she used her free time each day to paint, do sculpture and installation of studio security psychiatric nursing home in Shinjuku next.
Yayoi Kusama, is quite well known as a feminist, but also Louis – Vuitton’s first product collaboration for female artists. Since 1977, Jacobs began and many of the artists to collaborate on the brand, including Richard – Prince, the late – Stephen Sprouse and Takashi Murakami.
No thing, as do high heels make a woman love and hate, love it, because it is so that women are more sexy, more feminine, hate it, because it always makes a woman unspeakable pain, but not say the pain is still small to affect health is a major event. From high heels to the invention of today’s three centuries, women are emotionally on such a love-hate relationship. How beautiful and piercing health piercing high heels, has become a major issue of concern.
Shoes too small
Symptoms: blisters, thick calluses, corns
If you have to wear high heels, little feet, shoes with the skin friction, blisters will grow a half-hour stroll. If the patient after a few hours, these parts of the cocoon together on the tube is easy to grow corn.
Symptoms: Achilles tendon injury, calf strain, plantar fasciitis, knee and low back pain
Heel is too high, while maintaining upright posture, the Achilles tendon will be long-term stress, people often wear high heels to feel the Achilles tendon flexibility Ang enough to even take off the high heels will not walk.
Thin hard soles
Symptoms: plantar pain
The term plantar pain is too professional, but it caused in the high-heeled shoes to the top of the list of bitterly – that is, the forefoot bitterly. Plantar pain occurred in the third and fourth metatarsal head to toe nerve center.
2011 winter season, the weather began to change the increasingly cold, and beautiful women who are in the north should be more able to feel it, wear the body suit jacket, this time do not want to grace the temperature can not be, oh, the elegant OL, professional also need to dress sexy and stylish background, so as to make work easier and more comfortable angry. Today as we introduceJacket with a high waist skirt，OL winter wear elegant clothes with law. High waist skirts or dress design can be good to split the body into a perfect curve of the ratio, highlighting the hip curve, so you look more sexy and thin. This fall and winter clothes to wear with elegant method is the holy grail Oh Lady!
Small jacket with a high waist skirt, elegant OL winter clothes to wear with France 01: South Korea’s temperament suit waist belt
Korean version of the aristocratic temperament cultivating small cardigan jacket, pearl Nepalese fabric, texture is good to open the body style, no buckle, belt across the design, novel and unique, great design sense version of the type of self-cultivation, big temperament, great gas field models, Petty is ideal for the fashion wave Yiyi version of OL type is relatively small, two body sizes are more suitable to wear thin MM.
Small jacket with a high waist skirt, elegant OL winter clothes to wear with France 02: autumn and winter round neck short jacket Leopard
Leopard coat is very short section of small star Fan, Ye Yan and mysterious atmosphere of luxury people can not resist, lifted every woman that shares the bones of the wild wave of sexy talent is in any case unavoidable. Leopard swept the world in this era, this is a classic jacket.
Small jacket with a high waist skirt, elegant OL winter clothes to wear with France 03: South Korea’s temperament OL waist jacket
The coat appearance rate is very high popularity very busy, staff has been doing my part to become an essential fashion items, shawls, double-breasted, excellent texture, improved version of the type of bat has a strong neutral style, waist design is also very Oh, thin, become free to mix and match style whims of choice.
Small jacket with a high waist skirt, elegant OL winter clothes to wear with France 04: temperament OL small dark button suit jacket
Temperament OL small dark button suit jacket, woolen fabric, texture is good to open the body style, dark button design, novel and unique, great design sense version of the type of self-cultivation, big temperament, great gas field models, very suitable for the fashion wave of petty OL clothing.
Oriental cultural heritage interpretation of Western science and technology aura of exquisite beauty, September 25, “Western Art • East rhyme –2,011 Harmony luxury watches chronological Exhibition” in Beijing HarmonyFinancialStreet staged a magnificent flagship store. One hundred square meters of exhibition space, yet elegant and luxurious design, will be profound oriental culture with western Prose exquisite art of the perfect combination. Nearly 20 world’s top luxury watch brand over the excellent work on behalf of a variety of colorful presents, for the majority of those who love the table to bring a gluttonous feast at the same time passing out of Harmony for the pursuit of love and beauty.
Huizhou architecture design exhibition to white as the main tone, full of rich Chinese style. Harmony logo gear decorated with a distinctive pattern of symmetrical standing wall movement, the Chinese ancient music inspired Shier Lv twelve main light box, the Oriental art of the perfect combination of rhythm with the clock, to create elegant and full of implication time of the wall. Out of thin air overlooking the entire exhibition skillfully showing the shape of a watch, passing out of the chronological development of this creative thrust.
From the wide brims of the door to enter the exhibition, first seen in Harmony logo evolved snowflake pattern screens, hanging on the “West Arts • East rhyme,” the word theme tour, in which said distinctive “wall screen wall” is the post- “Brand Culture Area”, “watch display area”, “VIP lounge” and “image viewing area” a combination of four regions of the main exhibition. The most notable was undoubtedly the “watch display area” to the representative of Chinese traditional culture essence of arrangement made with the Showcase nearly twenty luxury brand over the balance of top and watch each other carefully selected six large category include new 2011 models on behalf of the table, Chinese style, tourbillon, complex multi-functional, jewelry, watches and limited edition, which is not only a large number of category 2011, Geneva, Basel, new watch, but more rare the world’s limited an exclusive collection worth tens of millions of watches, scale, category as much as process complexity, high-end brands can be described as unprecedented.
As a professional in the world watches the distribution and service chain, Harmony World Watch Center after more than ten years of development, has been built more than 30 provinces and cities across the country, with more than 210 stores to the listSellChain. Harmony has been focused on the watch industry, to watch cultural communication, to help customers achieve high quality of life mission, to any nuances in the table for the love of those who create value-added shopping experience. The company has operating large-scale, high-end watch shop international experience, its flagship store in Beijing, Financial Street, the business area of 1100 square meters, the store including sales area, display area, service center several functional blocks, the world’s top brand and well-known brands gathered, to create the list of Beijing’s premier flagship store chain.
This is almost in WenzhouMen”Champion” of the place,WomenSound and not loud enough. For this, WenzhouClothingChamber of Commerce Women’s club president Jiang also no denying the sea. However, he is confident,Wenzhou Women20 years of accumulation, in the future will be in the men’s “siege” ripped a hole, paint their own picture.
This reporter has learned, there are more than 500 women’s business, the output value reached 150 billion yuan last year, the country has more than 10,000 sales terminals, whichBrandStores (counters) has more than 5,000.
Women in development, driven by men
“Wenzhou Women While on the last start of the 1980s, but its later development or benefit from the men. Have to admit, the whole men’s apparel industry in promoting the development of Wenzhou, contributed to growth.” Garments Co., Ltd. General Manager of Zhejiang Snow Song Xu Zhiyong told reporters.
The 1980s, the reform and opening up drive, the nature of sensitive, business-minded Wenzhou people have to grasp opportunities, opening a large number of family-style clothing production workshop, is quite fashionable today to speak with the general, this form is called “pre- shop “, mainly for processing, Wenzhou, junior apparel industry formed the pattern. Among them, women occupy a considerable proportion of the production. At that time, women engaged in the production of Wenzhou in the first time to capture the information back to the women of pop production, the rapid mass production out, and inexpensive features to gain an advantage in the market has taken the first women’s development step.
Garments Co., Ltd. Wenzhou Denel chairman Ding Jianqiu is involved in the mid-1980s, the apparel industry, began processing. “At that time the business is very popular, getting goods to people who have to queue.” Ding Jianqiu business now comes at the popular level, still seems unbelievable.
According to the Wenzhou Chamber of Commerce, women’s clothing club president Jiang recalled the sea, the mid-1980s, Wenzhou Miaoguosi formed near a clothing market, business-oriented women. With the growing market demand, Miaoguosi apparel market rapidly emerging as a leading clothing wholesale market south of Zhejiang. “At that time, Harbin in the north, south toGuangzhouShenzhen clothing merchants are getting goods to the Temple of wonderful fruit, and even traders from the Soviet Union, Miaoguosi temporary fame. ”
According to Jiang Hai introduced the 1980s and 1990s, Wenzhou clothing pattern entirely different, there are three: Miaoguosi main women; Qingming main job of the bridge men suits; Xinhe Street mainly for agency business, such as Puma,NikeOther brands. In general, women at that time the momentum is stronger than men.
If you follow this path along the way, perhaps as early as in Wenzhou WomenChinese clothingA place for itself on the map. After the 1990s, a group of men’s rapid rise in Wenzhou, breaking the women’s once-leading pattern. Zheng Chen, president of Wenzhou Chamber of Commerce, love clothes, said: “Men suit business is easy to scale, coupled with the use of large equipment, large production batches easily done while the 1990s, all Chinese men formed a large consumer market, creating a men’s boom the market’s special circumstances make men soon developed in Wenzhou, the thunder gradually overshadowed the ladies. ”
According to Jiang Hai introduced the mid-1990s, Wenzhou’s men’s business, there are a number of people returning from abroad, they will be the first advanced the idea of men and equipment into the enterprise, boosting the rapid development of industry in Wenzhou men.
Later, as Metersbonwe,SemirAnd a number of business casual clothes come from behind, and the apparel industry in Wenzhou has grown as a “giant.” Men andCasualThe attack, women’s advantage to be concealed in Wenzhou.
Over time, once red-hot Miaoguosi apparel market gradually declined, until today, has none of that happened. As for why the decline of the wonderful fruit Temple, from a widely circulated, then to a glimpse of themselves: “Since the 1980s, from the wonderful fruit to the Temple in Hangzhou, a total of 16 points, ultimately doomed Miaoguosi weak.”
Today, Wenzhou not a professional clothing wholesale market.
Miaoguosi decline, leading to a fall when a large number of women’s enterprises. In this regard, Jiang Hai exclaimed: “Temple of the early women’s wholesale fruit wonderful, laid the initial foundation of Wenzhou women, but was not able to continue, very unfortunate.”
But it is worth mentioning that, after entering the 1990s, the emergence of another industry in Wenzhou women — a trend, “tailor” the rise and popularity, Wenzhou called “set shirt.” Now wan Austin, snow song, Denel, bagpipes and other outstanding women’s enterprise in Wenzhou by the time of the “sweater set” start.
According to Jiang introduced the sea, snow song is the first to launch the brand in Wenzhou operation of women’s enterprise, then a large number of women’s business after another to keep up. Since then, Wenzhou women out of small family workshop model of development, gradually took the road of the brand.
Bottleneck of the development experience
Wenzhou Chamber of Commerce, women’s clothing as a branch president, Jiang Wenzhou sea do not mind women with the outside world takeHangzhou Women、Shenzhen WomenComparison. “There is more, there is progress, we could see the gap with them.” Chiang sea laughed.
Wenzhou Chamber of Commerce Zheng Chen love clothing that experienced a period of adjustment after the year 2003, Wenzhou, women began to enter a stable period of development, but the women in the domestic market is still not formed a big impact, women’s enterprises are generally more small. In recent years the development of the apparel industry have encountered bottlenecks, such as human, capital, land and other factors.
Speaking of labor, the entrepreneurs interviewed generally felt headache, agreed that women’s industry, not only the shortage of talent in Wenzhou, and recruitment is more difficult. Wenzhou Soma Garments Co., Ltd. President Lin Shaodong told reporters that in recent years, the company in addition to rising raw material costs, the wages are a sky-rocketing. “‘Soma’ wages more than 2,000 workers in general, kind of clothing workers in 3600 about the average wage, even if such wages, or feel recruitment is not easy, and now some companies are unable to recruit workers into the money situation.” Lin Shaodong very reluctantly said.
Garments Co., Ltd. Wenzhou Denel chairman Ding Jianqiu year is “tailor”, who later became well-known couturiers Wenzhou. She believes that the current lack of women’s enterprises in Wenzhou, a good design talent. “To Denel, for example, although we brought in from Taiwan, design director, but still feel the strength of this design is not enough.”
Wenzhou entrepreneurs also feel that the current industry environment for women’s talents are not very attractive. Because Wenzhou men, business casual wear has taken the lead in the domestic-related industries are well-known, men’s casual wear and business platform for the management level, wage levels and other aspects of attractiveness than women’s business, which resulted in the appropriate talent, “transfer” to Men and casual wear company.
In terms of talents, Zheng Chen love that there is an effective solution. “In fact, companies do not need year-round presence in Wenzhou related personnel, business people can play and cooperation between, the two sides by a certain way to establish an effective, honest cooperation mechanisms, such as, foreign companies can hire a consulting team When companies need, let the other consultants and other professionals to the companies a certain time of training and guidance that can not only relieve the external corporate thirst for talent, while reducing R & D costs. ”
Active in the private economy in Wenzhou area, mostly small and medium. Therefore, the funds not only for women’s enterprises in Wenzhou, but also for the majority of SMEs in Wenzhou, is a challenge. Together with countries in order to curb inflation this year, implementation of monetary policy tightening, many small and medium-chain tight money. Therefore, some women turn to invest in financial companies will invest in energy and other non-real economy, corporate profits in order to stretch the space. Because a large number of industry funds have been pulled out into other industries, allowing companies to raise the necessary transformation for brand building, product development and design demand a greater lack of funds, the weakening trend of the product brand appeal has missed an optimal development time.
Wenzhou is known as “seven mountains dihydrate a sub-fields,” saying its a small number of conditions as to make a living out Wenzhou choice. In the economy, rapid industrial development today, “to less” has become the bottleneck of the development of enterprises can not escape.
Lin Shaodong said, “Soma” is in a period of rapid development, but the shortage of land so that he was suffering. Helpless, he is only taking into account the Midwest to buy or rent plant. “This year, just after the first month, I went overseas to study now, Jiangxi, Chongqing, Chengdu, Anhui and other places are within the scope of my consideration.” It is because of land constraints, so that a number of women entrepreneurs in Wenzhou had hoped that the construction ” Women Industrial Park, “the wish can only be a beautiful dream. Zheng Chen love frustration, do not develop the so-called clothing Wenzhou Industrial Park, “because land resources are too limited.”
In addition, Jiang Hai also believes that the development of Wenzhou in women in the past, too focus on the product itself, ignoring the brand management, marketing and product design to narrow the same level, so WenzhouWomen’s brandsWill grow up fast.
Advantages of recycling breakthrough Wenzhou Women
In fact, now there is no lack of excellent domestic brands in women’s Wenzhou’s “masterpiece.” For example, the EU force,QiushuiyirenWenzhou are created. “Wenzhou many local women’s business development missed the golden age of 7-8 years, then all elements of costs have been going up, and then develop a greater difficulty, but in recent years in the clothing trade associations and government support, women’s and Wenzhou began to move upwards. “Garments Co., Ltd. Zhejiang Snow Song Xu Zhiyong, general manager, said.
It is understood that in 2011 the new year, Wenzhou, women began to internally and externally, go hand in hand, “the industry development strategy. February 19-22, women’s branch of the internal thoroughly, and women’s branch in the sea under the leadership of President Jiang, 3 days interviewed 17 women’s business. Later, the women’s branch to carry out “the men’s learning” activities, in mid-March, Women’s 30 enterprises affiliated organizations, visited the Austrian Ben Ni, Joe Gordon, a hundred-come, law school and other representative men’s business to grow in the same living environment brothers enterprise learning. the end of March, brokered by the China Fashion Designers Association, women more than 20 companies and affiliated organizations of the French women participating CHIC2011 docking enterprises to seek cooperation possibilities.
Wenzhou women professionals agree that, to women in the highly competitive domestic market blaze a “trail”, pushing the development is a good choice. It is understood that, in 2007, wan Austin, bagpipes, Soma, Deener,Gone with the Wind Lei15 women’s enterprises in Wenzhou and other joint attack, set off with the 7th China (Shenzhen) InternationalBrand clothingAccessories Fair, and successfully held a lecture entitled “Wenzhou impression” of Wenzhou Women joint fashion show. Women of the joint attack of Wenzhou, Shenzhen became the first service delivery at the 7th one of the highlights. Since then, Wenzhou Foreign women began to “weave” approach lets it.
This year’s July 7 -10, at the Macao Trade and Investment Promotion with the help of Ms Austin, snow, songs, bagpipes, Denel, etc. 14 Wenzhou enterprises and women’s groups came to Macau, Macau deep into the Grand Canal Shoppes , New Yaohan, New Road Commercial Street and other major business district study. In this regard, Jiang Hai said, “to the Macau shop, not just to sell the people of Macao Wenzhou women every year, Macau has a large number of tourists from around the world, a large proportion of Mainland visitors. If we can store in Macau a good start, for improving the brand reputation, visibility, and its more effective than a two or three hundred million of advertising costs much better. ”
Observation of women’s enterprises in Wenzhou, is not difficult to find, based on their current agent to join the main terminal, mainly in the form of store shop, very few of the brand into the mall. According to the reporter, Wenzhou women in the country, second-tier cities in the development of less mainstream business district, but in the third and fourth tier cities coverage is high, with the “encircling the cities” approach, taking a very different development of the Shenzhen Women Road.
It is said that before 1999, Wenzhou Women’s agents are waiting in line to join. But as the industry matures, the concept of a large number of agents out of touch with the brand concept, keep up the pace of brand development, damage the brand image. Therefore, Wenzhou Women terminal needs to sort out. In recent years, some of the women’s brand in Wenzhou began to reduce agency franchise business, and expand the proportion of direct sales stores.
Pipe Garments Co., Ltd. General Manager Wang Zhejiang Jian’ou said the company began last year with a year to improve terminal operations. “Now all the provinces on behalf of all the bagpipe into corporate operation mode, for those who opened the shop in the wholesale market withdrawal of all agents must be moved into the office, bad for the brand image of the terminal is a fatal blow. In addition, the brands after-sales service system is also very important, if women can Wenzhou difference in these two areas, to enhance the overall image of Wenzhou and influence women have an important role. ”
It is worth mentioning that, love said Zheng Chen, Wenzhou, Wenzhou, women and even ordered the entire garment industry should take the road of the future, can no longer run the way the amount of development. Zheng Chen love that, and now the domesticClothing brandHomogeneity is serious, simply because the consumer is not ordered, but the clothing production, garment consumption. “Clothing advocate moderation, obliterate individuality. Custom fully reflect the personality, service and value, and can be run against the amount of clothing in the market after the backlog of course, there are not suitable for custom apparel such as jackets now, in fact, ordered domestic market is no longer small, red collar, Nanshan and other companies have customized services, WenzhouAngeloGroup has more than 70 million a year the custom. “
Sports Travels city girl’s tribe! Saisibaide (sass & bide) 2011 spring and summer women’s lookbook, warm and overflowing vitality who is more exaggerated accessories to steal the spotlight?
Editor’s Note:WatermelonRed, bright orange, peach pink, rosy red … …Spring 2011OfSaisibaide(Sass & bide)WomenThis is an overflowing vitality inTone, Showing a light, warm and with a sense of tribal customs. More interesting is whether the effect of irregular cut one-piece tie-dyeSkirtOr side slits tulle skirt, all with a pair ofSports shoesAs a match, the city seems to like sports to girls across the ancient tribes as a mysterious trip, turned active trace of the wild tribesPrincess。
See Saisibaide (sass & bide) 2011 spring and summer women’s lookbook, compiled code, as if from the first eyeful of watermelon red, bright orange, peach pink, rosy red color in the warmth of the sun smell the taste, the next has been exaggerated bizarreHat、HairEtc.AccessoriesAttracted attention. Two women from AustraliaDesignersWith a novel asymmetric cut, soft satin fabric, bold color and exaggerated like a handHollowWeaveMaterial, so that spring and summer 2011 Saisibaide (sass & bide) Women of color in an overflowing vitality, showing a light, warm and with a sense of tribal customs. More interesting is whether the tie-dye effect of irregular cut short dress, layers of the wind to float and the side slits, ankle dress or chiffon skirt, do not useHigh-heeled shoesAs a match, but replaced with white, silver or transparent material of shoes, a clash of two styles, as if the girl is like movement across the city to the mysterious ancient tribe as a travel, wear the exaggeratedGoldJewelry, Hairy flower-shaped hair accessories and styling strange hats, turned wild as the active trace of the tribal princess.
WatermelonRed, bright orange, peach pink, rosy red … …Spring 2011OfSaisibaide(Sass & bide)WomenThis is an overflowing vitality inTone, Showing a light, warm and with a sense of tribal customs. More interesting is whether the effect of irregular cut one-piece tie-dyeSkirtOr side slits tulle skirt, all with a pair ofSports shoesAs a match, the city seems to like sports to girls across the ancient tribes as a mysterious trip, turned active trace of the wild tribesPrincess。
2011 Spring (sass & bide) Women lookbook
2011 Spring (sass & bide) Women lookbook